Pepper-Melon

The Pepper-Melon was created for the Vitamin Water Fire & Ice campaign and commercial, featured below. Designed and produced by Wieden + Kennedy.

How did Todd Hades and his team of Xtreme Urban Farmers achieve one of the most ambitious crossovers in urban farming history? Follow the journey to the pepper-melon on this season of Xtreme Urban Farming, only on VWR-TV or https://www.xtremefarming.com