Virtual reality arcade pop-up shop in SoHo for Taco Bell's partnership with Sony Playstation to promote their console giveaway.
Designed and produced by Cyrano Rox.
https://www.tacobell.com/news/be-one-of-the-first-to-own-playstation-vr
http://www.adweek.com/news/advertising-branding/taco-bells-nyc-pop-vr-arcade-features-lots-tacos-and-virtual-shark-attack-173507